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Email and Direct Mail are the Most Used Marketing Channels
According to a study conducted by Target Marketing, Email and Direct Mail continue to be the most used marketing channels. Surveys of almost 20,000 marketers concluded that Email is the highest return...
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Email List Segmentation – How and Why
Recently, eMarketer reported on some new research released by Lyris in regards to the practices of large US digital marketers. The most compelling finding of the study was the use of list segmentation...
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Including Buyer Shopping Data Increases Sales
Harris Interactive recently conducted a survey to see if email recipients like or dislike having their marketing emails personalized based on their past shopping behavior. Big Data has enabled...
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Proven Subject Line Types for Increased Open Rate
Subject line is naturally the most critical element in driving subscribers to open your emails. It can difficult to write proven copy with consistency. In looking at our own data and when weighing in...
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Avoid the Morning Inbox Purge
Avoid the morning purge. The first thing people do in the morning when checking email is to delete about half of all the unread emails in their inbox. All of the stuff they are subscribed to that they...
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